Director, Professional Development @ AIIM.
Marketing, Information Management, Collaboration & Governance Geek.
This blog is intentionally light, fun and slightly irreverent. For my deep thoughts on ECM, SharePoint and Enterprise Collaboration head over to my AIIM eXpert Blog
I wanted to share what is by far the best political email I’ve ever received. This brilliant email (from a personal and marketing perspective) came from the Elizabeth Warren campaign (Go Warren!):
Please note: This blog post was not paid for by Elizabeth for MA, the original email was. I posted this because I wanted to share it and I’m the best blogger that money can’t buy. Also note: email formatting changed slightly to show as text on a website and to remove my personal email address and unsubscribe link.
Slicing a task into really small pieces and then rewarding yourself with something small after completing just one small piece can motivate. After your reward you feel inspired to complete the next small piece, then work your way into larger chunks until you’ve got momentum on your side. Continuing once you’ve got momentum is easy, doing away with distractions is harder.
I was trying to get an RSS feed from Pinterest and I realized that there wasn’t any visible way to access the feeds. I also know that because it isn’t visible doesn’t mean that it doesn’t exist, so I tried some common URL formats for RSS feeds and I FOUND it! To get your RSS feed just add /feed.rss at the end of your account URL:
Hope this helps a few people.
1. Some people aren’t meant for college. I wasn’t. I couldn’t connect the busy work with my future goals and before I could give up, I ran out of money. I thought that sucked, but it was one of the best things that ever happened to me. If college has a learning style that is different than yours, don’t force it and waste any more money.
2. DO NOT LET anyone tell you that you can’t be successful without a college degree. It’s complete bullshit. You can’t be successful unless you work hard at being successful, having a degree just makes it easier to get beyond a hiring manager. That will be your biggest challenge without a degree, getting that first call back.
3. Get certifications. If there’s a certification that sounds nice but tells you that you need a college degree or a certain number of years of experience, say “thanks, but no thanks”. Go find a certification that requires you learn and know your shit. That’s it.Those are the types of certifications you want to go for. In my careers I’ve gotten: NASD Series 7; NASD Series 66; NASD Series 24; AIIM Enterprise 2.0 Practitioner, Specialist and Master; AIIM Enterprise Content Management Practitioner and Specialist; AIIM SharePoint Practitioner, Specialist and Master; Hubspot’s Inbound Marketing Certified Professional and their Inbound Marketing Certified Instructor designations. You don’t need a college degree to impress someone with your depth of knowledge, go buy a few books and spend a couple of thousand on certifications rather than hundreds of thousands and four years of your life for a piece of paper.
4. Go and find a company to work for whose promotion system and values are based around merit, not seniority. For me, that company was Bank of America. I worked there for nearly 5 years, worked my ass off. Be prepared to work your ass off. I got promoted within my first 9 months, then was promoted again after a year and a half. Then, I realized, I hate my job and my profession.
5. Money isn’t worth your unhappiness (I wish I learned that earlier). If you don’t like what you are doing, CHANGE. It’s really hard to leave a job that you hate that pays you really well. LEAVE IT. I thought radio might be fun, it wasn’t and I wasn’t all that great at it. CHANGE.
6. YOU have the power to REDEFINE YOURSELF. Do it as frequently as necessary.
7. Try your best to be a great person at work, you never know when one of your coworkers or a business partner is going to bail you out and offer you a job when you’re down and out. (Thank you Thedra!)
8. Learn new skills on YOUR OWN. Try to learn something that you can do by yourself and survive off of, for me, this is web design. I don’t love it, but I’m pretty good at it and I can go out and build a website for someone when income slowed down.
9. When you feel down and out, start a company. You are in charge of your future. Fail miserably, you’ll learn so much more about yourself and gain so much value from starting a business and running it into the ground. (I did)
10. Do everything you can to kick ass at your job everyday, it will make up for the days when you’re giving everything but sucking (and there will be those days).
11. It may sound cliche and it always did to me but… Find something to do that you love and you will never feel like you work ever again.
In two announcements this week from AIIM, we hired Laurence Hart (@piewords) as our new CIO and Cheryl McKinnon (@cherylmckinnon) as our new Director of Marketing. So, what do these changes mean?
First, Laurence brings with him a long history in the industry, most recently in consulting. He has a knack for cutting through BS and getting straight to the heart (no pun intended) of the matter. His blog www.wordofpie.com will give you an idea of how he thinks. He’s brilliant and it will mean that AIIM does a better job overall of information sharing and collaboration internally as we begin to align to a few new tools in our internal toolset. For an AIIM member it means that we have someone in charge that will drastically improve our website and better align that tool with current AIIM focus. Overall, having Laurence on the team will mean that we are even more equipped to meet our goals of empowering e information management industry.
Cheryl also brings years of experience to AIIM. Anyone who follows her on Twitter knows that she is an innovative and effective marketer and communicator. She has a strong background in marketing and our industry, which has meant new strategy has started with day one. What does this mean internally? A less fractured marketing structure with clear goals and objectives. It will make each of our lives at AIIM easier. Externally, email volume will most likely decrease as we become more targeted with our communications strategy.
With both Laurence and Cheryl working together I’d expect our website has a clearer messaging and navigation structure that will make it easier for our members and visitors to utilize the wealth of knowledge and information that is available at AIIM.org but is sometimes difficult to access. I know that I as well as the rest of AIIM are really excited for 2012 and the value that our new colleagues will bring to the table.